Oct 12, 2012. At four in the morning, I found myself headed to the airport to fly to San Francisco, CA. Although it was early, I could not have been more enthused. I was flying to San Francisco by myself to attend the PRSSA (Public Relations Student Society of America) National Conference, “Bridging the Gap”.
The four-day conference was everything I could have asked for. I attended wonderful sessions and learned many things, made new PR friends from around the nation, and was able to tour the city.
Some of the sessions I attended included; tips on landing a job, branding yourself, recruiting celebrities, pitching to the media, restaurant and hospitality PR, and media relations. I plan to write posts covering the sessions I learned the most from. I also had the privilege of attending sessions with keynote speakers from Google, Twitter, and Pandora. All three sessions were very different, but I took something valuable from them all.
I’ve been a part of PRSSA since my sophomore year in college and now in my senior year, I am proud to serve as President for the chapter at Northern Kentucky University. Being a part of the organization has allowed me to make a thousand more connections than I ever would have alone. Along with the great connections, I have learned a great deal about the PR world that students don’t learn in the classroom. Whether its PRSSA or another organization, I encourage students to get out there and get involved.
Continue to look for posts about National Conference sessions and thank you for reading my blog. Comment below if a specific session stood out to you and you’d like to hear more.
Rebecca Potzner 