Pop of PR is a new series that will showcase campaigns that stand out to my readers and myself.
Thanks to word of mouth, my best friend and I found out about a Busken Bakery pop-up shop in one of the hottest areas of Cincinnati that gave out free donuts Thursday-Saturday from 7 pm-1 am for almost 2 months. Why were they giving out free donuts? Busken has created a 140 calorie donut! Amazing, right? Busken Bakery paired up with Peanut Butter and Jelly (PB+J) , a local Marketing & PR firm, to create a brilliant campaign for these new “Lite-Hearted” donuts, hence the low calories and heart shape.
Who knew donuts could be so hip and trendy? PB+J did a fabulous job with the planning and execution of the pop-up shop. Located in Over the Rhine, it exuded a very hip and modern feel.
Feel good music. 2 White walls. 1 brick wall. Windows showcasing the entrance. Adorned with clouds and hearts. White lighting fixtures.Wood floor. Old white televisions. Pops of color through signage. Then the dresser/chest with a glass front was filled with the delectable donuts. To top it all off, it included a video shoot area, where visitors could video themselves dancing and chomping on their donuts. They could then view their video on one of the larger televisions sitting on a shelf. The videos would be then compiled into a video to share via social media.
I appreciate that PB+J focuses heavily on visually centered experiences. A memorable experience is crucial and an experience like the Lite-Hearted pop-up shop is something I’ll never forget. Not only did I walk away aware of this tasty low-cal donut, but I had a great time with my best friend just lounging on the couch, snacking on a tasty treat, and shooting our mini dance video. All without paying a dime!
I’d love to hear about any campaigns you’ve seen or experienced and that you absolutely loved! Comment or tweet them!
Rebecca Potzner 